July 22, 2018


Latest From My Blog

Nine Secrets To Maximizing Email Open Rates

Greetings, Recently a subscriber, Charles H. (name shortened to protect his privacy) emailed me. Charles asked me I would consider writing an article about improving email open rates. It took me about a nanosecond to agree. As I was writing this article, I realized there was a lot of information I could share. A-LOT. Rather than writing a whole series on email marketing or create a full-blown info-product, I’ve focused on giving you nine key points — secrets if you will — to maximizing email open rates. Without further ado, … Read More

7 Undeniable Facts of Any Sales Letter

Greetings, I recently celebrated the anniversary of starting my copywriting business. Over the years, I’ve come to realize a number of facts that seem to hold up for every niche and every type of sales letter. These facts are undeniable in my opinion and have proven right time and time again. Without further ado, here they are: 1. Most people in the world are not a targeted prospect for whatever you're selling. They're not interested, already have it, can't/won't pay for it, or don't have a need for it. You can't sell a … Read More

5 Red Flags Every Copywriter or Consultant Needs To Know

Greetings, One of the things I remember from my childhood is my mom’s frequent sayings. One of them was that things have a way of happening in threes.  It might something like celebrity deaths… births in your extended family… and sometimes even things that pop up in business. Take this week. I have a list of red flags potential clients will say or do that are frequently a tip-off on how the project will go if I agree to accept the project. I’ve got 17 of these red flags that I’ve confirmed and several others which are lobbying … Read More

Unlocking The Keys To Product Desire In Your Prospects

Greetings, When I emailed my subscribers last week and promised I’d have another article for this week, I didn’t realize how busy of a week it would. Normally I keep a pretty busy schedule with my client projects, info-product business, and family commitments. But this week added a big unexpected monkey wrench to the picture… Ironically, the additional traffic to my blog from my last article caused my entire VPS account to go offline. You can imagine my angst that over 25 websites went down at once and no one (including me) was … Read More

3 Simple Steps For Positioning Your Business To Succeed

Let’s take a look at one of the most overlooked and misunderstood marketing concepts. It's a concept that is frequently dismissed because it is mentioned so often and has even reached buzzword status level. The textbook phrase may be “Unique Selling Position” but I frequently refer to it as “Positioning Your Business to Succeed”. The mere mention of Unique Selling Proposition, or USP for short, causes many marketers’ eyes to glaze over. So it’s really easy to say that you already know about USPs. If you’re like most marketers, … Read More