August 16, 2017

Nine Secrets To Maximizing Email Open Rates

Greetings, Recently a subscriber, Charles H. (name shortened to protect his privacy) emailed me. Charles asked me I would consider writing an article about improving email open rates. It took me about a nanosecond to agree. As I was writing … [Read more...]

7 Undeniable Facts of Any Sales Letter

Greetings, I recently celebrated the anniversary of starting my copywriting business. Over the years, I’ve come to realize a number of facts that seem to hold up for every niche and every type of sales letter. These facts are undeniable in my … [Read more...]

5 Red Flags Every Copywriter or Consultant Needs To Know

Greetings, One of the things I remember from my childhood is my mom’s frequent sayings. One of them was that things have a way of happening in threes.  It might something like celebrity deaths… births in your extended family… and sometimes even … [Read more...]

Unlocking The Keys To Product Desire In Your Prospects

Greetings, When I emailed my subscribers last week and promised I’d have another article for this week, I didn’t realize how busy of a week it would. Normally I keep a pretty busy schedule with my client projects, info-product business, and family … [Read more...]

3 Simple Steps For Positioning Your Business To Succeed

Let’s take a look at one of the most overlooked and misunderstood marketing concepts. It's a concept that is frequently dismissed because it is mentioned so often and has even reached buzzword status level. The textbook phrase may be “Unique … [Read more...]

Tapping Into The Power of Multi-Page Online Salesletters

Greetings! I recently had someone email me and ask about using a single webpage salesletter versus a salesletter spread over multiple webpages (aka multi-page salesletter). I’ve decided to share my answer here and expand on it a bit … [Read more...]

Are You Price-Shopping For A Copywriter?

One of the most frequently asked questions I get is how much I charge to write copy. (The short answer is I quote by the project because I write both offline and online marketing.) The follow-up question I often get based on my quotes is why I … [Read more...]

5 Ways To Avoid Overbooking Your Copywriting Schedule

Greetings, Yes, I've overbooked myself before. I've done it more than once. You'd think I'd learned after the first time I did but I didn't. It took my second round to accidently overbooking myself to learn my lesson. It started out innocently … [Read more...]

Long Vs. Short Copy: The Debate Continues

Greetings, It’s been awhile since I wrote something on this blog. I’ve been swamped between personal life and business commitments, so please accept my apologies. I’m going to make a stronger commitment to writing and posting more often on this … [Read more...]

Here’s A Hot Topic: Google SideWiki

Greetings. Last week, Google introduced a new toolbar.  In typical Google fashion, it's made a huge splash… although it's probably not the type of feedback that they were looking for. This new toolbar is called Sidewiki and it gives web browsers … [Read more...]

Here’s A Great Success Story

Greetings, I want to share with you a story.  It's a story that is a really great example of where networking and developing relationships can really help open doors for your career. It was May of 2007 when I saw a post in an online marketing … [Read more...]

How To Set The Stage For Your Opening Headline

Greetings, Many different copywriting experts claim that the most important part of any sales letter is the opening headline. That's because it is often the first thing that a prospect reads when they see your marketing piece. Studies have shown … [Read more...]

Your Mid-Year Business Check-up

Greetings, I was straightening up my desk today and happened to look at my desk calendar.  That was when I realized that 2009 is almost halfway over. I quickly did a mental review of the goals I set for this year.  A few of them I had already … [Read more...]

Tired of not getting a good conversion rate? Give your sales letter CPR!

If you're like many online entrepreneurs and small business owners, writing sales copy that converts is not your strong suit. To be honest, it's a skill that I have spent many years studying, learning, practicing, and refining just to get to my … [Read more...]

A simple technique that boosted my conversion rate by 296.73%

One of my secrets to success is that I'm a fairly serious tester of my marketing. During my years as a massage therapy center owner, I started out with doing simple A/B split tests. At first, it was just testing different headlines on the same … [Read more...]