October 23, 2017

Nine Secrets To Maximizing Email Open Rates

Greetings, Recently a subscriber, Charles H. (name shortened to protect his privacy) emailed me. Charles asked me I would consider writing an article about improving email open rates. It took me about a nanosecond to agree. As I was writing … [Read more...]

7 Undeniable Facts of Any Sales Letter

Greetings, I recently celebrated the anniversary of starting my copywriting business. Over the years, I’ve come to realize a number of facts that seem to hold up for every niche and every type of sales letter. These facts are undeniable in my … [Read more...]

5 Red Flags Every Copywriter or Consultant Needs To Know

Greetings, One of the things I remember from my childhood is my mom’s frequent sayings. One of them was that things have a way of happening in threes.  It might something like celebrity deaths… births in your extended family… and sometimes even … [Read more...]

Unlocking The Keys To Product Desire In Your Prospects

Greetings, When I emailed my subscribers last week and promised I’d have another article for this week, I didn’t realize how busy of a week it would. Normally I keep a pretty busy schedule with my client projects, info-product business, and family … [Read more...]

Tapping Into The Power of Multi-Page Online Salesletters

Greetings! I recently had someone email me and ask about using a single webpage salesletter versus a salesletter spread over multiple webpages (aka multi-page salesletter). I’ve decided to share my answer here and expand on it a bit … [Read more...]

5 Ways To Avoid Overbooking Your Copywriting Schedule

Greetings, Yes, I've overbooked myself before. I've done it more than once. You'd think I'd learned after the first time I did but I didn't. It took my second round to accidently overbooking myself to learn my lesson. It started out innocently … [Read more...]

Long Vs. Short Copy: The Debate Continues

Greetings, It’s been awhile since I wrote something on this blog. I’ve been swamped between personal life and business commitments, so please accept my apologies. I’m going to make a stronger commitment to writing and posting more often on this … [Read more...]

How To Set The Stage For Your Opening Headline

Greetings, Many different copywriting experts claim that the most important part of any sales letter is the opening headline. That's because it is often the first thing that a prospect reads when they see your marketing piece. Studies have shown … [Read more...]

A simple technique that boosted my conversion rate by 296.73%

One of my secrets to success is that I'm a fairly serious tester of my marketing. During my years as a massage therapy center owner, I started out with doing simple A/B split tests. At first, it was just testing different headlines on the same … [Read more...]

When One Door Closes…

Earlier this week, copywriter Michel Fortin decided to close his copywriting forum, the largest one of the 'Net. For many, it was a big shock. As a moderator on that forum, I can honestly say I wasn't surprised. Michel wrote an emotional letter which … [Read more...]